The goal of this campaign was to raise awareness about thinking and planning for one’s future, as well as strengthen the image of SEB bank as a trusted advisor. To this end a 25-minute-long documentary drama Tomorrow Came Yesterday (TCY) was produced. Locally adjusted versions of the film with well-known experts were shown on major TV channels in 3 Baltic States. Campaign also consisted of TV trailers and media projects to promote the film, TV ads, radio podcasts, media projects, communication on social networks and digital solutions.
Survey showed that documentary drama encouraged people to think about their future and thus achieved its aim.