Integrated SEB bank campaign ‘Tomorrow Came Yesterday’
The goal of this campaign was to raise awareness about thinking and planning for one’s future, as well as strengthen the image of SEB bank as a trusted advisor. To this end a 25-minute-long documentary drama Tomorrow Came Yesterday was produced. Locally adjusted versions of the film were shown on major TV channels in 3 Baltic States. Survey showed that documentary drama encouraged people to think about their future and thus achieved its aim.
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The goal of this campaign was to raise awareness about thinking and planning for one’s future, as well as strengthen the image of SEB bank as a trusted advisor. To this end a 25-minute-long documentary drama Tomorrow Came Yesterday was produced. Locally adjusted versions of the film were shown on major TV channels in 3 Baltic States. Survey showed that documentary drama encouraged people to think about their future and thus achieved its aim.
Communication campaign for the elections of the best gastronomic project in Lithuania
The State Department of Tourism under the Ministry of Economy elected the best gastronomic project in Lithuania (under the frames of EDEN project) and invited VRP Hill+Knowlton Strategies to implement the communication campaign for the elections.
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The State Department of Tourism under the Ministry of Economy elected the best gastronomic project in Lithuania (under the frames of EDEN project) and invited VRP Hill+Knowlton Strategies to implement the communication campaign for the elections.
A study: Who is living on cash?
“VRP Hill+Knowlton Strategies” has proposed SEB Bank to look at the topic on payment cards from a slightly different perspective. In collaboration with National Food and Veterinary Risk Assessment Institute, we conducted a bacteriological study of paper banknotes, coins and payment cards. The main goal of this study was to figure out how many bacteria banknotes and other payment tools host.
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“VRP Hill+Knowlton Strategies” has proposed SEB Bank to look at the topic on payment cards from a slightly different perspective. In collaboration with National Food and Veterinary Risk Assessment Institute, we conducted a bacteriological study of paper banknotes, coins and payment cards. The main goal of this study was to figure out how many bacteria banknotes and other payment tools host.
An exclusive critical illness insurance program “Sveikatometras“
Many people consider life insurance to be a perfect mean for accumulating finances for the future. However, how many of us think of risks of critical illnesses and financial reserves when they suddenly come? SEB Life Insurance company has set a goal to educate people about the importance of critical illnesses. Our team implemented a joint project between the client and IMPULS Fitness Clubs – “Sveikatometras”.
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Many people consider life insurance to be a perfect mean for accumulating finances for the future. However, how many of us think of risks of critical illnesses and financial reserves when they suddenly come? SEB Life Insurance company has set a goal to educate people about the importance of critical illnesses. Our team implemented a joint project between the client and IMPULS Fitness Clubs – “Sveikatometras”.
“Coca-Cola” integrated communications campaign “Kiss happiness”
In 2015 “Coca-Cola” celebrated the 100th year anniversary of its iconic Contour bottle with international campaign “Kiss happiness”. “VRP Hill & Knowlton Strategies” team implemented an integrated communications campaign in the Baltics. Activities included: 3D drawing in 3 Baltic capitals, personalized “Coca-Cola” bottles to celebrities, content project in delfi.lt, kissing flashmob, etc.
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In 2015 “Coca-Cola” celebrated the 100th year anniversary of its iconic Contour bottle with international campaign “Kiss happiness”. “VRP Hill & Knowlton Strategies” team implemented an integrated communications campaign in the Baltics. Activities included: 3D drawing in 3 Baltic capitals, personalized “Coca-Cola” bottles to celebrities, content project in delfi.lt, kissing flashmob, etc.
TV Show “Travel! Acknowledge! Share!”
Well-known Lithuanian travelers Martynas Starkus and Vytaras Radzevičius had been travelling throughout a variety of events held in different Lithuanian towns and expressing their impressions via TV show “Travel! Acknowledge! Share!” on channel “Lietuvos ryto TV”. The show was arranged implementing the campaign dedicated to promote events held in municipalities of Lithuania. The campaign was administrated by the State Department of Tourism under the Ministry of Economy.
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Well-known Lithuanian travelers Martynas Starkus and Vytaras Radzevičius had been travelling throughout a variety of events held in different Lithuanian towns and expressing their impressions via TV show “Travel! Acknowledge! Share!” on channel “Lietuvos ryto TV”. The show was arranged implementing the campaign dedicated to promote events held in municipalities of Lithuania. The campaign was administrated by the State Department of Tourism under the Ministry of Economy.
Smart Woman
VRP Hill+Knowlton Strategies on behalf of Enterprise Lithuania conducted a project ‘Smart Woman’ to promote entrepreneurship among women. The project was highly popular and exceeded all targets. 2,648 women attended 36 events in Kaunas, Klaipėda and Šiauliai, which took place in March-June, 2015, 7611 unique users watched live online events, project participants developed 50 concepts of business ideas.
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VRP Hill+Knowlton Strategies on behalf of Enterprise Lithuania conducted a project ‘Smart Woman’ to promote entrepreneurship among women. The project was highly popular and exceeded all targets. 2,648 women attended 36 events in Kaunas, Klaipėda and Šiauliai, which took place in March-June, 2015, 7611 unique users watched live online events, project participants developed 50 concepts of business ideas.
Campaign to foster respect for intellectual property ‘You’ve just been robbed’
VRP Hill + Knowlton Strategies conducted the campaign ‘You’ve been just robbed’ to promote the legal use of intellectual property (IP). The campaign took 7 months – from November of 2014 till June of 2015. It achieved the growth of 3 percent of Lithuanian inhabitants who use IP legally. On average, it takes a year to shift public opinion by 1- 2 percent.
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VRP Hill + Knowlton Strategies conducted the campaign ‘You’ve been just robbed’ to promote the legal use of intellectual property (IP). The campaign took 7 months – from November of 2014 till June of 2015. It achieved the growth of 3 percent of Lithuanian inhabitants who use IP legally. On average, it takes a year to shift public opinion by 1- 2 percent.
Campaign “5 a day”
“VRP Hill+Knowlton Strategies” implemented an integrated communication campaign for the promotion of consumption of fruits and vegetables grown in European Union. Global practice of “5 a day” was used for communication of Baltic Agriculture and Business association products in order to change people’s viewpoint and form positive eating habits.
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“VRP Hill+Knowlton Strategies” implemented an integrated communication campaign for the promotion of consumption of fruits and vegetables grown in European Union. Global practice of “5 a day” was used for communication of Baltic Agriculture and Business association products in order to change people’s viewpoint and form positive eating habits.
VRP Hill+Knowlton Strategies won the tender to set up a public education campaign about power transmission lines and electromagnetic fields. This campaign was ordered by transmission system operator "Litgrid". The created means of communications let to explain the complicated issues in a simple and attractive way.
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VRP Hill+Knowlton Strategies won the tender to set up a public education campaign about power transmission lines and electromagnetic fields. This campaign was ordered by transmission system operator "Litgrid". The created means of communications let to explain the complicated issues in a simple and attractive way.
MAXIMA LT RESEARCH “CHRISTMAS PIE 2014” AND ITS PRESENTATION TO THE MASS MEDIA
Christmas is one of the holidays most eagerly awaited by Lithuanians. The leading retail chain Maxima was oriented to exceptional communication while presenting its Christmas novelties. VRP Hill+Knowlton Strategies team offered to conduct a representative survey about Lithuanian Christmas traditions.
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Christmas is one of the holidays most eagerly awaited by Lithuanians. The leading retail chain Maxima was oriented to exceptional communication while presenting its Christmas novelties. VRP Hill+Knowlton Strategies team offered to conduct a representative survey about Lithuanian Christmas traditions.
“Just Write It!” VRP creative writing training
When we sat down to write about one of our agency’s training programs we did not experience the fear of “a blank paper”. That’s because we already knew how to overcome it. Moreover, we are ready to share this knowledge and help awaken a real writer in you! Well, at the very least a specialist able to transform his or hers not necessarily consistent thoughts into a coherent and clear text for public communication.
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When we sat down to write about one of our agency’s training programs we did not experience the fear of “a blank paper”. That’s because we already knew how to overcome it. Moreover, we are ready to share this knowledge and help awaken a real writer in you! Well, at the very least a specialist able to transform his or hers not necessarily consistent thoughts into a coherent and clear text for public communication.
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VRP Hill+Knowlton Strategies is one of the most experienced PR companies in Lithuania.
We believe that communication not only changes the world, but also helps to keep up with it.
Learn more about the people behind VRP Hill+Knowlton Strategies and their versatile experience.