The fragmentation of the media, decreasing trust in advertising and declining loyalty to brand names are factors that are encouraging to look for new ways in marketing communication. The success of the product is quite often reached by drawing attention to fast changing consumer habits.
Successful marketing communication increasingly depends on direct communication, small groups and impact of opinion leaders. It is often being related to growing social needs, enlarged need for self-expression or entertainment, also feelings of national identification. Customers' interest and trust is usually reached by extraordinary ideas and actions that stand out from the crowd.
Services and consultations:
- Strategic marketing communication,
- Public relations as a part of integrated marketing communication,
- Support of advertising campaigns,
- Event management,
- Product and services presentation to target audiences,
- Creative solutions for marketing communication,
- Creation of product legend,
- Interactive communication.