29 May 2013

The Book of LITGRID – an internal communication campaign

Litgrid, the Lithuanian electricity transmission system operator, maintains a stable operation of the national power system and is responsible for integrating the national power system into the European power infrastructure and electricity market. In order to ensure the company’s effectiveness and openness to society, in 2012-2013 Litgrid launched an internal change program, aiming to reinforce the dialogue culture and foster organizational values in the company. The challenge was to involve all the employees into this cultural transformation.
SITUATION
Litgrid, the Lithuanian electricity transmission system operator, maintains a stable operation of the national power system and is responsible for integrating the national power system into the European power infrastructure and electricity market. In order to ensure the company’s effectiveness and openness to society, in 2012-2013 Litgrid launched an internal change program, aiming to reinforce the dialogue culture and foster organizational values in the company. The challenge was to involve all the employees into this cultural transformation.


SOLUTION
„VRP | Hill+Knowlton Strategies“ proposed to implement an internal communication campaign: a series of workshops, during which the employees would be informed about undergoing cultural change in the organization and acquainted with company’s views on values and culture of openness. Moreover, employees would participate in group discussion sessions, discuss the values themselves and discover personal relation with it and importance of values in employees’ daily activities. Employees’ input – their ideas and inspiring stories about the company, - would later become a foundation for a book – source of inspiration and knowledge on the company for every employee.


RESULT
„VRP | Hill+Knowlton Strategies“ communication consultants prepared a concept and program for such creative workshops. In February-March 2013, VRP lecturers conducted 10 workshops. About 200 employees, from managers to dispatchers, attended these workshops and shared theirs stories and ideas which later have been prepared for publication in an internal book.
The participants evaluated effectiveness and value of the events by filling questionnaires. Average evaluation score was 8,65 out of 10.
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