27 January 2012

Renovation-promoting project “Zombervilis“ Delfi.lt

Lithuania has lots of desolated apartment buildings that need renovation. Oddly enough, these ghosts of towns, or buildings-“zombies”, were contestants reaching for your vote in a poll designed by the news website Delfi.lt to promote this problem. Project which was commissioned by the European Investment Bank and had been carried out in collaboration with Delfi.lt aimed at popularizing program JESSICA.
Renovation-promoting project “Zombervilis“ Delfi.lt
SITUATION
Lithuania has lots of desolated apartment buildings that need renovation. Taking pictures and exposing the most terrible buildings would allow the public to see how many “zombie“-building which need renovation there actually are. Aim of the project is to show the public a state of apartment buildings, which is deplorable, and motivate residents to take part in apartments’ renovation (modernization) program.


SOLUTION
Voting for the shabbiest apartments, that is, “zombie“-building on website http://projektai.delfi.lt/zombervilis was carried out. Project which was commissioned by the European Investment Bank and had been carried out in collaboration with Delfi.lt aimed at popularizing program JESSICA. During the project people had a chance not only to view photos made by other readers, but also had an access to almost 40 various articles about modernizing apartment buildings.


RESULT
40 articles appeared during the project period (2011.12.01 – 2012.01.17) – they hit 474.548 views and received 2500 comments. The gallery was reviewed 270.000 times, and there were 700 photos sent to take part in the contest. A movie made specifically for the contest was reviewed 32.000 times.
 
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