15 November 2014

Presentation of cooperation between Telecommunications Company “Tele2” and music streaming service “Deezer”

Telecommunications Company “Tele2” started to cooperate with the music streaming service “Deezer” and offered an access to 35 million songs as also a possibility to listen to the music without any limits. Willing to introduce the new services “Tele2” invited media and music representatives to a live music concert.
Presentation of cooperation between Telecommunications Company “Tele2” and music streaming service “Deezer”
SITUATION
Telecommunications company “Tele2” started to cooperate with the music streaming service “Deezer” and was the first Lithuanian mobile operator, which offered customers unlimited mobile Internet for music streaming. The task of “VRP Hill+Knowlton Strategies” was to organize a presentation of the new cooperation and “Tele2” services for media and music representatives.
SOLUTION
“VRP Hill+Knowlton Strategies” presented the cooperation of “Tele2” and “Deezer” in informal way – the concert of a live music band “Garbanotas bosistas” was organized, and it became one of the first Lithuanian group to share the music with “Deezer” users worldwide. Event guests also became the first who learned about the new exceptional offers for the customers of “Tele2” and got in contact with Jouni Pesola – “Deezer” country manager (Finland & Baltics), who is in charge of selecting and introducing of Lithuanian music for “Deezer” users.
RESULT
New opportunities for “Tele2” customers and music service “Deezer” was successfully introduced to the music, business and IT journalists, music managers. Information about the new service for “Tele2” customers was published in the biggest news and specialized music online portals.
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