28 May 2013

Newest Canon products presentation event

Why would not make an ordinary event of new products presentation more interesting? In this case, an idea to organize birthday party and "do-everything yourself" was selected to present the latest Canon products for journalists and bloggers. There was also a snapshot survey taken on how Lithuanians organize and celebrate their birthdays.
Newest Canon products presentation event
SITUATION
A 2013 collection of worldwide imaging solution leader Canon‘s devices– cameras, video cameras and printers –was ought to be presented for Lithuanian journalists.


SOLUTION
Theme of the event was set - birthday party, where everything can be made using available at home photo technique. Venue was decorated with handmade paper decorations and Canon representatives showed how best shots or videos can be made during birthday party celebration. Results of a snapshot survey on how Lithuanians prepare and celebrate birthday parties were presented during the event. 


RESULT
IT journalists, IT and food bloggers took part in the event. 8 publications appeared in news portals and blogs with snapshot survey outcomes, photos and impressions from the event.
VRP Hill+Knowlton Strategies is one of the most experienced PR companies in Lithuania.
We believe that communication both changes the world and helps to keep up with it.
Learn more about the people behind VRP Hill+Knowlton Strategies and their versatile experience.