27 October 2014

National program for the promotion of Lithuanian maximalists – a scholarship event

In 2014, a new national program “Lithuanian maximalists” was launched for the promotion of pupils. The country’s most advanced and talented students compete for scholarships established by the company Maxima LT in eight different fields. VRP | Hill+Knowlton Strategies team created and implemented a unique concept of the first scholarship granting event.
National program for the promotion of Lithuanian maximalists – a scholarship event
Situation
In April 2014, a new national program “Lithuanian maximalists” was launched for the promotion of pupils. The country’s most advanced and talented students compete for scholarships established by the company Maxima LT in the fields of science, music, creativity and the arts, sports, socialization, environmental, innovation and continuous progress areas. According to the applications received last year, 39 scholars were selected and granted with scholarships. VRP | Hill+Knowlton Strategies team was tasked with creating the concept of the first scholarship granting event and carry it out instead of a traditional TV concert.
Solution
The proposed solution consisted of organizing a formal but cozy and progress-oriented event in a modern space in the capital Vilnius. The highlight – a “Lithuania’s all-time achievements and related history” mind fight (quiz) for teams of the country's best students, led by professionals prominent in their fields of work.
The bright young minds of Lithuania ceremoniously drew the first scholarships of the year on the arts incubator Rupert’s TV show, hosted by the popular Ignas Krupavicius. After the awards ceremony, scholars competed in mind fights, the teams led by: Darius Udrys, doctor of Political Science; Kristijonas Vizbaras, one of the founders of the high-tech enterprise Brother Semiconductors; Mindaugas Glodas, founder of the risk capital fund Nextury Ventures; Robertas Petrauskas, journalist and sports commentator; Vaiva Abromaitytė, arts photographer, the actress Aušra Štukytė, and Vilnius Opera conductor Ričardas Šumila. During the awards ceremony, Vilnius Opera singer Sandra Janušaitė, accompanied by Feliksas Zakrevskis, performed two pieces of Giacomo Puccini – arias from the Tosca and Manon Lescaut operas.
Results
The event was attended by approximately 250 people. It emphasized the original content of the Program and innovative leadership, and received excellent evaluations: the involvement of “stars of another format” made it possible to assess both scientific knowledge, and the importance of creativity. Scholars had the opportunity to closely interact with people from their areas of specialization. At the same time, the event helped to attract more media attention – major news portals, radio channels, and regional media. VRP | Hill + Knowlton Strategies also coordinated the organizational and creative, sides of the event, from finding a suitable event location, to generating questions for the mind fights.
 
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