15 May 2013

LG ELECTRONICS: worldwide home appliances Electronics contest

Team work always brings good results. Along with Hill + Knowlton Strategies colleagues in Latvia and Estonia we have helped the client LG Electronics to win first place in LG Electronics' worldwide home appliances contest.
LG ELECTRONICS: worldwide home appliances Electronics contest
SITUATION
Global company, LG Electronics has announced a corporate competition in the worldwide LG units – whom of them will prepare the most interesting publication, which will introduce smart washing machines and other LG appliances. LG Electronics Latvia division is supervising three Baltic countries, that is why VRP | Hill + Knowlton Strategies participated in the competition with their colleagues in Latvia and Estonia.


SOLUTION
Communication of household appliances provides a lot of challenges because of this kind of news are not included into fresh news section and thematic rubrics see this kind of news as marketing actions. In this context, we prepared two different topics – about smart technologies used in these devices (IT themed media), and about smart functions as well as their real benefits for home (domestic / female media).


RESULT
Common outcome of all the Baltic countries has been recognized as the best worldwide and helped the client LG Electronics Latvia to win the award.
 
VRP Hill+Knowlton Strategies is one of the most experienced PR companies in Lithuania.
We believe that communication both changes the world and helps to keep up with it.
Learn more about the people behind VRP Hill+Knowlton Strategies and their versatile experience.