15 May 2013
LG ELECTRONICS: worldwide home appliances Electronics contest
Team work always brings good results. Along with Hill + Knowlton Strategies colleagues in Latvia and Estonia we have helped the client LG Electronics to win first place in LG Electronics' worldwide home appliances contest.
Global company, LG Electronics has announced a corporate competition in the worldwide LG units – whom of them will prepare the most interesting publication, which will introduce smart washing machines and other LG appliances. LG Electronics Latvia division is supervising three Baltic countries, that is why VRP | Hill + Knowlton Strategies participated in the competition with their colleagues in Latvia and Estonia.
Communication of household appliances provides a lot of challenges because of this kind of news are not included into fresh news section and thematic rubrics see this kind of news as marketing actions. In this context, we prepared two different topics – about smart technologies used in these devices (IT themed media), and about smart functions as well as their real benefits for home (domestic / female media).
Common outcome of all the Baltic countries has been recognized as the best worldwide and helped the client LG Electronics Latvia to win the award.