19 January 2012

In-house magazine “SOLUTIONS ERA”

Leading electronic engineering company in Lithuania FIMA in recent years has started an active expansion into the new markets in Latvia, Poland, and Belarus. This led to the substantial increase in the numbers of business partners and customers. Recognising the importance of keeping these audiences informed on the company's news and current projects, FIMA with the help of VRP H+K expertise transformed the in-house quarterly into the international publication “Solutions Era”, issued in Lithuanian, Latvian, English, and Russian.
In-house magazine “SOLUTIONS ERA”
SITUATION
Leading electronic engineering company in Lithuania FIMA in recent years has started an active expansion into the new markets in Latvia, Poland, and Belarus. This led to the substantial increase in the numbers of business partners, customers, and future clients. Recognising the paramount importance of these audiences, company aimed at ensuring consistent communications continually updating them on the company's news and current projects, sector’s trends, and other critical events in the world of the modern engineering.


SOLUTION
VRP H+K updated the concept of the in-house quarterly “Solutions Era” that had been issued since 2006. The publication has become international. Presently it is published in four languages. The news bulletin has changed the design and doubled in size. The subscribers’ database was also revised and expanded. “Solutions Era” nowadays is delivered to the present and potential customers, partners, decision makers, specialized media, and company employees four times a year in Lithuania, Latvia, Poland and Belarus.


RESULTS
Former highly specialized periodical aimed at a particular narrow audience has become more widely circulated publication on electronic engineering solutions’ diversity, their application in various fields, as well as implemented FIMA projects and other experiences.
Readability of the publication, as compared with the commercial enterprises newsletter distribution trends, is well above the average (according to the experts, newsletters Open Rate benchmark is 18-22 %, Click-Through Rate – 3-11 %).
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