21 February 2013

IMPULS: sports and fitness club opening event in Kaunas

Recent studies show that the citizens are more concerned with the health and spend more time in sports clubs and gyms. One of the largest and the most modern sports club in the Baltic States "Impuls +” has been opened in Kaunas in winter. It is designed to meet the needs of the citizens with the high-quality sports and fitness services.
IMPULS: sports and fitness club opening event in Kaunas
SITUATION
The Agency was asked to communicate about the new gym in Kaunas and to raise awareness  that “Impuls” is the leader in its category by providing professional trainers and sports equipment.


SOLUTION 
The opening event of the new sports and fitness club had to be attractive for lifestyle media, government officials, business people and celebrities. During theatrical excursion guests were accompanied by pantomime actors, popular group “ŠarkA“ taught the guests to dance specially designed dance. The laser projection of “Impuls” logo pointed to a unique sports club location – Žalgiris arena in the Nemunas Island.


RESULT
The event was attended by more than 100 guests from the municipality, celebrities and media representatives. 16 publications and 1 video reportage appeared in the lifestyle media.
 
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