9 May 2013

Bringing Iittala brand to Lithuania

What kind of associations do you have then it comes to Scandinavian style? Generally this style symbolizes durability, precise designs and quality. Perhaps this is why every new Nordic brand presentation in Lithuania becomes a small sensation. Iittala is the classic products for interior and table decorations. The brand delivery to Lithuania had to combine home comfort, innovation and elegance. How did we do it?
Bringing Iittala brand to Lithuania
SITUATION
Iittala is a Scandinavian brand that represents luxury interior details and serving tools. VRP | Hill + Knowlton Strategies' task was to organize a presentation event of Iittala brand to media representatives in Lithuania.


SOLUTION
Iittala brand symbolizes Scandinavian simplicity, but has unmistakable design and impeccable quality. To represent all this, theme of the event was set – Scandinavian home. The theme was fulfilled up to the last detail: from the venue in a modern loft to cushions on the sofas. Journalists at the event were able to see the latest Iittala collection of tableware and dishes and to enjoy smart and modern "Virtuvės mitų griovėjai" (Kitchen Myth Busters) treats from them.


RESULT
Iittala brand and new collection were successfully presented to lifestyle, fashion and interior media. Publications with Iittala items appeared in major publications such as "Cosmopolitan", "Ji" and "Mano namai".
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