20 October 2012
TELE2: Širdelių (Little heart) project
You can contribute to save lives even talking on the phone. In behalf of all their clients Tele2 gave modern medicine equipment to children surgery division of Vilnius Santariškės clinics. The most important thing was not the donation, but the benefit of medicine equipment treating the children with heart diseases.
Telecommunication company TELE2 donated modern medical equipment to Vilnius Santariškes hospital, Children surgery clinic. Medical equipment was necessary for surging and rehabilitation of little children with heart diseases. The objective was to prepare and implement Širdelės project communication campaign.
We decided to focus not only on donation, but on benefit of medical equipment and situation of cure of children with heart diseases in Lithuania.
Communication campaign consisted of wide communication activities: press releases, articles, TV reportage and regional articles. The campaign was finalized with press event, where TELE2 CEO officially donated medical equipment to hospital. Government representatives were invited to the event.
Campaign gathered 35 publications on national and regional media, and interview with TELE2 representative in TV channel TV3.