23 July 2012
Gift Carousel – 21st birthday of Sarma
Just like every year, in June 2012 the cosmetics and fragrance retail chain Sarma invited beauty loving citizens of Vilnius to its birthday celebration: this time, the 21st one. This year the guests got to experience a real beauty carousel.
Sarma‘s birthday has become a genuine tradition, in which all customers of Sarma are invited to participate. The Company asked VRP + HK to come up with a concept for the celebration, and to implement it.
VRP + HK suggested organizing a birthday party themed as an amusement park. The aim of the celebration was to create an atmosphere which would take guests back to their childhood: instant – made cotton candy, mimes, and actors in flamboyant costumes invited celebrities, media, and loyal customers to the gift carousel.
17 publications with photos appeared in print and online media after the event, which also received a lot of positive feedback from both journalists and other guests who took part in the celebration.