10 October 2013
Crown Prince of Denmark Frederik visits PANORAMA
The stay of Prince of Denmark Frederik in Lithuania included a visit at the shopping and leisure center PANORAMA. The visit coincided with the four-day series of events and entertainment “Danish days”.
Agency faced with a challenge to keep the media attention to the visit. The visit of Prince in Lithuania lasted for the third day, and the media focus has been faded. How to keep journalists' interest in the royal family visit to the supermarket?
Media attention was attracted by the message that the Prince of Denmark himself actively participated in the program of Danish days. Prince Frederick visit to Panorama started with the congratulation of the pupils from different schools in Vilnius, who came to the LEGO event. The Crown prince helped children to start the highest LEGO statue, he tasted Danish sandwiches, prepared by chef Deivydas Praspaliauskas, tried the modern double bike that has reached high popularity in Denmark. Later, he visited the Danish capital stores and selected gifts for his family.
The visit was covered in the internet and press channels. The result was 11 publications and 4 TV reportages in news and lifestyle programs.