3 July 2015
VRP Hill+Knowlton Strategies on behalf of Enterprise Lithuania conducted a project ‘Smart Woman’ to promote entrepreneurship among women. The project was highly popular and exceeded all targets. Despite the fact that women account for only one-third of all the employers, their activity in this project showed that they have desire, potential and, after receiving help and guidelines, can create and manage businesses.
2,648 women attended 36 events in Kaunas, Klaipėda and Šiauliai, which took place in March-June, 2015, 7611 unique users watched live online events, project participants developed 50 concepts of business ideas, and 19 of them presented them to investors in the finals of the project.